{"id":2777,"date":"2022-05-16T11:56:11","date_gmt":"2022-05-16T09:56:11","guid":{"rendered":"https:\/\/dekra.desgsr.com\/case-study\/in-addition-to-implementing-the-mystery-shopping-service-mazda-has-proven-that-it-belongs-to-the-very-top-of-the-automotive-industry\/"},"modified":"2022-06-02T13:07:12","modified_gmt":"2022-06-02T11:07:12","slug":"in-addition-to-implementing-the-mystery-shopping-service-mazda-has-proven-that-it-belongs-to-the-very-top-of-the-automotive-industry","status":"publish","type":"case-study","link":"https:\/\/dekra-arbeit.hr\/en\/case-study\/in-addition-to-implementing-the-mystery-shopping-service-mazda-has-proven-that-it-belongs-to-the-very-top-of-the-automotive-industry\/","title":{"rendered":"In addition to implementing the Mystery Shopping service, Mazda has proven that it belongs at the very top of the automotive industry"},"content":{"rendered":"\n<header class=\"navigation navigation--light\" role=\"navigation\">\n\n<!--  <span class=\"bg\"><\/span>-->\n  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<\/ul>\n    <\/div>\n\n  <\/div>\n<!--  <img decoding=\"async\" class=\"decor\" src=\"\" &quot;-- alt=\"\" title=\"\"><!--\" alt=\"Menu Decoration\" width=\"1\" height=\"1\">-->\n<\/div>\n<\/header>\n\n\n<section class=\"case-study-cover\">\n  <div class=\"case-study-cover__ctn\">\n\n    <a class=\"back animation animation--left animation--01\" href=\"\/en\/case-studies\">\n      <svg class=\"icon\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 22\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n          d=\"m20.0982 21.2827-2.0957-2.3918 7.7789-6.6669H0V9.05912h25.7461l-7.744-6.67292L20.1042 0l10.9913 9.47108c.7333.63182.7317 1.75912-.0032 2.38892l-10.9941 9.4227Z\"\n          fill=\"#000\"><\/path>\n<\/svg>\n      <span>Case Studies<\/span>\n    <\/a>\n\n    <h1 class=\"animation animation--left animation--02\">In addition to implementing the Mystery Shopping service, Mazda has proven that it belongs at the very top of the automotive industry<\/h1>\n\n    <span class=\"industry animation animation--03\">Industry:<span>Automotive<\/span><\/span>\n\n    \n  <\/div>\n\n  <div class=\"case-study-cover__image\">\n    <div class=\"overlay\"><\/div>\n    <img loading=\"lazy\" decoding=\"async\" src=\"\" data-src=\"https:\/\/dekra-arbeit.hr\/wp-content\/uploads\/2022\/04\/IMG_7487-za-zelenu-sekciju-overeno-1.png\" alt=\"In addition to implementing the Mystery Shopping service, Mazda has proven that it belongs at the very top of the automotive industry\" width=\"1\" height=\"1\" title=\"\">\n      <\/div>\n<\/section>\n\n\n<section class=\"case-study-content\">\n  <div class=\"c\">\n\n    <div class=\"case-study-content__left\">\n      <span class=\"small-headline\">client<\/span>\n    <\/div>\n\n    <div class=\"case-study-content__right\">\n      <div class=\"wrapper__content text-content\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Mazda is a global car company founded in Hiroshima in 1931, when it introduced its first MAZDAGO <em>three-wheel truck<\/em> model to the public. Interestingly, it was a three-wheeled model, and the engine power was only 10 HP. From then until today, numerous models of Mazda vehicles can be found on the market that can satisfy the tastes and needs of every driver.<\/p>\n<\/div>\n<\/div>\n\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-content\">\n  <div class=\"c\">\n\n    <div class=\"case-study-content__left\">\n      <span class=\"small-headline\">Problem<\/span>\n    <\/div>\n\n    <div class=\"case-study-content__right\">\n      <div class=\"wrapper__content text-content\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Mazda operates globally and has thousands of employees. That includes the companies they work with and who provides services under Mazda name. In such situations, the question arises as to how Mazda will be sure that its employees comply with all the rules of the Mazda Code and maintain the desired level of service.<\/p>\n<\/div>\n<\/div>\n\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-content\">\n  <div class=\"c\">\n\n    <div class=\"case-study-content__left\">\n      <span class=\"small-headline\">DEKRA solution<\/span>\n    <\/div>\n\n    <div class=\"case-study-content__right\">\n      <div class=\"wrapper__content text-content\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>We have the opportunity to work with Mazda Motor Croatia d.o.o. on Mystery Shopping projects in order to improve and enhance sales as well as educate employees. The Mystery Shopping project includes Sales and Aftersales projects. Within the Sales project, a mystery shopper comes to the point of sale and objectively evaluates the quality of the service provided, from the appearance, cleanliness, and attractiveness of the store, tothe communication and knowledge of the sales consultant. In addition, the mystery shopper performs a test drive, as part of which he evaluates the cleanliness and appearance of the test vehicle. After the test drive, the sales consultant should make an offer for a purchase of a test model. The mystery shopper then inputs received answers, impressions, documentation, and brochures in the assigned questionnaire. Also, he carries out the secret purchase according to a predetermined scenario. Once the mystery shopper completes the questionnaire, it is then checked, and a report is made. Shortly after, the client receives a report detailing the results of the examined locations.<\/p>\n\n\n\n<p>Another project we are implementing in collaboration with Mazda is Aftersales, where a task of the mystery shopper is to do an annual vehicle check. Mystery shoppers objectively assess the service, price, and cleanliness of the service center, as well as the helpfulness and kindness of the staff. After the check, they fill out the assigned questionnaire where they enter the information obtained and the documentation collected.<\/p>\n\n\n\n<p>Based on obtained results, the client receives information specifying what can be improved and which categories can be worked on in terms of employee education, in order to improve their business. On the other hand, employees achieve personal progress through positive report results, and mystery shoppers earn additional income through part-time work.<\/p>\n<\/div>\n<\/div>\n\n\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-services c\">\n  <div class=\"case-study-services__ctn\">\n\n    <h4>DEKRA Services Used <\/h4>\n\n    <ul>\n            <li>\n        <a href=\"https:\/\/dekra-arbeit.hr\/en\/for-companies\/event-and-logistics-services\/\">\n          <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg>          <span>Event &amp; Logistic Services<\/span>\n        <\/a>\n      <\/li>\n            <li>\n        <a href=\"https:\/\/dekra-arbeit.hr\/en\/for-companies\/event-and-logistics-services\/market-research\/\">\n          <svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg>          <span>Market research<\/span>\n        <\/a>\n      <\/li>\n          <\/ul>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"case-study-benefits c\">\n  <div class=\"case-study-benefits__ctn\">\n\n    <span class=\"small-headline\">Benefits<\/span>\n\n    <ul>\n            <li>\n          <span class=\"h2\">1.<\/span>\n          <h4>Objective assessment<\/h4>\n          <p>Trained mystery shoppers examine the quality of services.<\/p>\n      <\/li>\n            <li>\n          <span class=\"h2\">2.<\/span>\n          <h4>Business development in the right direction<\/h4>\n          <p>Mystery shopping objectively and without disguise shows the shortcomings of the company.<\/p>\n      <\/li>\n            <li>\n          <span class=\"h2\">3.<\/span>\n          <h4>Online data processing<\/h4>\n          <p>All customer data is available via an online application.<\/p>\n      <\/li>\n            <li>\n          <span class=\"h2\">4.<\/span>\n          <h4>Quality assurance<\/h4>\n          <p>By systematically conducting Mystery Shopping, you ensure the quality of your services or products.<\/p>\n      <\/li>\n          <\/ul>\n\n  <\/div>\n<\/section>\n\n\n<section class=\"testimonial  \">\n\n    <div class=\"c\">\n        \n                <div class=\"testimonial__right testimonial__right--full\" data-anim=\"opacity,y\" data-anim-delay=\".3\">\n\n        <div class=\"swiper-container\">\n\n            <div class=\"swiper-wrapper\">\n\n                            <div class=\"testimonial__item swiper-slide\">\n                    <div class=\"decor\">\n                        <svg class=\"icon\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 30 30\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n          d=\"M12.12 23.28c0 3.6-2.64 6.12-6 6.12C1.68 29.28 0 24.96 0 21.72 0 16.32.48 9.96 10.08 0L12 1.44c-2.16 2.04-7.56 8.4-7.56 13.68 0 .72.12 1.56.36 2.16.72-.24 1.44-.24 2.04-.24 3.84 0 5.28 2.88 5.28 6.24Zm17.04 0c0 3.6-2.64 6.12-6 6.12-4.44-.12-6.12-4.44-6.12-7.68 0-5.4.48-11.76 10.08-21.72l1.92 1.44c-2.16 2.04-7.56 8.4-7.56 13.68 0 .72.12 1.56.36 2.16.72-.24 1.44-.24 2.04-.24 3.84 0 5.28 2.88 5.28 6.24Z\"\n          fill=\"#006B52\"><\/path>\n<\/svg>                    <\/div>\n\n                    <div class=\"testimonial__content\">\n\n                        <p class=\"h2\">We would like to take this opportunity to thank DEKRA for a fruitful cooperation. Thanks to them and the continuous successful carrying out of Mystery Shopping, we managed to raise the level of quality of our services to and above the desired level, which proved that we belong at the very top of the automotive industry.<\/p>\n                        <p class=\"h4\">Renata Jageti\u0107<\/p>\n                        <span>Mazda CEO<\/span>\n\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <div class=\"swiper-pagination\"><\/div>\n\n        <\/div>\n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section class=\"services\" data-hash=\"services\">\n  <div class=\"c\">\n\n    <div class=\"services__image-text\">\n\n      <div class=\"services__text\">\n        <h2 class=\"h5\" data-anim=\"opacity,x-\" data-anim-delay=\".3\">DEKRA SERVICES<\/h2>\n        <ul>\n                  <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n            <a href=\"https:\/\/dekra-arbeit.hr\/en\/for-companies\/agency-work\/\">\n      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14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg><\/span>\n              <h3 class=\"h4\">HR consulting<\/h3>\n            <\/a>\n            <p>Consultancy services and solutions from the field of human resources<\/p>\n          <\/li>\n                  <li data-anim=\"opacity,x-\" data-anim-delay=\".3\">\n            <a href=\"https:\/\/dekra-arbeit.hr\/en\/for-companies\/event-and-logistics-services\/\">\n              <span class=\"arrow\"><svg class=\"icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 15 16\" fill=\"none\">\n<path d=\"M13.4168 6.37729L2.81068 0.253794C1.56144 -0.467476 0 0.434171 0 1.87647V14.1232C0 15.5658 1.56144 16.4672 2.81068 15.7459L13.4168 9.62241C14.6661 8.90114 14.6661 7.09809 13.4168 6.37682V6.37729Z\"><\/path>\n<\/svg><\/span>\n              <h3 class=\"h4\">Event &amp; Logistic Services<\/h3>\n            <\/a>\n            <p>Event management, promotion and mystery shopping.<\/p>\n          <\/li>\n                <\/ul>\n\n     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